University of Guelph
Discover excellence at the University of Guelph – a leading institution fostering innovation, world-class research, and personalized learning.
Challenges
• Wanted to attract the next generation of international students to its various courses.
• Raise brand awareness
• Get students to actually enroll.
Ideas
• More student-centric messaging.
• Reach prospective students deciding on a place to go
• Raise brand awareness
How we did it
• The ads consisted of one video and one image, and were run on Facebook and Instagram.
• They were targeted to people who are interested in studying abroad or parents whose children are interested.
Results
• 2.1X more leads generated by leads ads with Instant Forms
• 48% decrease in cost per lead for leads ads with Instant Forms
• 0.5% increase in click-through rate for leads ads with Instant Forms
Oxford Kids Delhi & Gurgaon
Oxford Kids is dedicated to providing a creative, innovative, and stimulating learning environment that fosters the growth of young leaders.
Challenges
• Brand demanded to increase the awareness amongst the users on social media about the education abroad courses available in Ireland, Uk.
• Get qualified leads of students who wants to study abroad.
Ideas
• In order to set apart from the competition, we developed strategies and content and ensured that they are clearly conveyed through social media marketing.
• We also started creating Ads that would target the main pain points of our B2C audience, such as “why study MBA in Ireland?”, “What are the options for IT in the UK?”By doing this, we positioned our client as a thought leader in the leadership industry – something that helped them stay ahead of the competition.
How we did it
• We have made types of campaigns with different Ad groups as per the courses on the website.
• Remarketing of creative Ads were created that helped to target bounced audiences who have not converted into leads.
We have implemented the Smart bidding strategy such as Maximize Conversion to increase the Lead in a cost effective way.
Results
•Reduce the cost per click by 40%.
•By targeting the right set of audiences, we were also able to get a 50% reduced cost per lead.
•In addition, we helped Newstrides better organic traffic from organic search and various social media platforms.
IIM SHILLONG
IIM Shillong is a global, inclusive, innovative spirit that accelerates action and impact. Our dynamic community of knowledge seekers are experimenting with new ideas, innovating solutions, pioneering sustainable practices, nurturing personal growth, impacting the local community and transforming management to reinvent tomorrow.
How we did it
- Engaging content creation.
- Targeted advertising campaigns.
- Community building and engagement.
Results
- 70% increase in brand awareness.
- 30% increase in qualified leads.
- Enhanced reputation and perception.
Jusplay Toys
JustplayToys is a toy rental service with a diverse range of high-quality toys for kids of all ages. Our user-friendly online platform lets parents easily pick toys based on their child’s age, interests, and development. With a Pay Per Use Model, you can rent toys for as short as a week. We provide free delivery and pickup, making it hassle-free. Our toys undergo a thorough cleaning process for safety, and we’re committed to sustainability by using zero packaging and donating unused toys. Join us in offering a convenient, affordable, and eco-friendly solution for parents and kids, promoting sustainability and reducing waste.
Challenges
- CPL are high.
- Fake Leads they are getting
- From parent communication, to payment processing, activity planning, and much more.
Ideas
- The campaign targeted parents with 3- to 12-year-old children and with interests in daycare, preschool, etc as well as to a lookalike audience based on people who had previously engage with our instagram and website
- The split test showed that by using a combination of lead ads and lead generation which resulted in generating valuable qualified leads.
How we did it
- We built Facebook ad account from scratch. We have since tested copy, imagery & landing pages to find the optimal combinations that maximize conversion rates.
- Created their website to increase conversion.
- Facebook is now regarded as a primary source of leads for.
Results
- 5% daily sale.
- 35% increase in the organic reach of social media page.
- We get ROI of 7% in starting month