34 of a Kind
Challenges
• Faced challenges with stagnant sales and low online visibility despite their unique offerings.
• Inadequate conversion rates and a lack of targeted reach through their existing Meta Ads campaigns.
• Struggles in establishing a robust digital presence and achieving satisfactory ROI from advertising efforts.
Ideas
• Conducted in-depth audience research to identify niche customer segments and tailor ads accordingly.
• Designed visually captivating ad creatives showcasing the brand’s distinct fashion line and value propositions.
• Implemented strategic ad placements, optimized targeting, and incentivized promotions to drive engagement.
How we did it
• Utilized advanced audience segmentation tools within Meta Ads to refine targeting based on customer preferences and behaviors.
• Ran multivariate testing on ad creatives, headlines, and CTAs to optimize for maximum engagement and conversions.
• Monitored campaign performance metrics closely, adjusted bidding strategies, and refined audience targeting for continual improvement.
Results
• Achieved 30% increase in online sales within the first month through targeted Meta Ads campaigns.
• Generated a 3.5x ROI, signifying a substantial boost in revenue compared to the advertising expenditures.
• Improved conversion rates by 50%, demonstrating the effectiveness of optimized ad placements and compelling promotions.
MonDimora
Exquisite, Unique Tableware and Sourced From Finest Manufacturers Around the World. Mon Dimora Believe That The Fondest Memories Are Made When Gathered Around The Table.
Challenges
• Low conversion rates and ineffective targeting hampered Mon Dimora’s Meta Ads performance marketing.
• Insufficient ROI and struggles in generating significant sales through online channels.
Lack of a strategy to efficiently reach potential customers and drive conversions.
Ideas
• Conducted in-depth audience research to identify niche customer segments and tailor ads accordingly.
• Designed visually captivating ad creatives showcasing the brand’s distinct fashion line and value propositions.
• Implemented strategic ad placements, optimized targeting, and incentivized promotions to drive engagement.
How we did it
• Leveraged advanced audience targeting tools within Meta Ads for refined segmentation.
• Conducted A/B testing for ad creatives, continuously optimized based on performance.
• Monitored campaign metrics, adjusted strategies in real-time, and tracked ROI accurately.
Results
• Achieved 18 purchases within a month, directly attributed to optimized Meta Ads.
• Generated a 2x ROI, indicating significant revenue increase compared to ad costs.
• Improved conversion rates and increased brand visibility within the target audience.
Pandit Jewellers
The Pandit Jewellers story spans five generations, beginning with a dream envisioned by its founder, Pt. Ram Chandraji, who opened Pandit’s first retail store in 1904. With it began a phenomenal journey.
Challenges
To position Pandit Jewellers in every jewellery specific conversation over digital, especially during the wedding season
Target young women with modern thoughts.
Ideas
- After careful research we designed an aesthetically pleasing layout for their instagram handle, keeping in mind its affinity for royalty & sophistication.
- We also included engaging reels to help us achieve the objective.
- We also started doing content marketing to reach out to as many potential customers as possible. With our efforts, we were able to uplift the brand’s image altogether & also instigate the masses into boosting the sales,
How we did it
Named the collection which audience can relate to and accordingly a social media campaign.
Used appealing and exciting images to promote products.
Reach a larger audience & use hashtags.
Developed engaging content for the target audience.
Results
- Followers – 200 Followers organic per month
- Reach – 62,242
- Impressions – 1,29,716
- Post engagement – 572
- Post reach – 2000
- Sales – 10x ROAS
