MAKE MY TRIP
The experience of booking your flight tickets, hotel stay, and holiday package through our desktop site or mobile app can be done with complete ease.
Challenges
• Sell travel group packages
• Penetrate in the market of local travel agencies.( as per research 70 % market share of travel is still acquired by travel agencies.
• Target people who are retired or unemployed.
Ideas
• Target (TG) the retired professionals and housewives.
• Multi-level marketing where the TG will sell travel package to their peers and enroll them to be a part of MMT travel associate while working from home.
• Campaign to go live on Mobile database of age
How we did it
• Enablers (visiting cards,whatsapp dps,leaflets) were created to get elderly and house wives on board.
• MMT announced the campaign amongst its database and offline store owners.
• Campaigns were created saying- Travel karne aur karane ki koi umar nahi hoti- elderly.
Ab mai travel karungi aur karaungi.
Results
• Reached more than 1,70,000 people all over India.
• G.ot more than 20,000 people on board as travel associates
• This resulted into 20 % increase in selling of group packages with 60 days of launch..
UTAZZO
Utazzo Best Travel Agency in Delhi: Book tours and travels holiday packages online. Browse domestic and International holiday packages. Visit Now!
Challenges
• Sell office spaces in Delhi NCR
• Generate leads for their co working spaces In Delhi NCR
• Find leads in Delhi NCR who will buy spaces in Delhi NCR
Ideas
• Ran Instagram Ads to create its loyal customer base.
• Get quality leads with minimum cost per result.
•Theme based content creation on facebook and instagramÂ
How we did it
• Boosted posts with right targeted audience.Â
• Created more reels to reach wide audience
• Campaigns were created on Unwind Getaways, Monsoon. Solo Trip, Fall in love with paris.
Results
• Reached more than 2,40,000 people all over India.
• Generated 100- 150 leads within a Month.
• Result- The have got 10 conversions through campaigns.
Holiday Tribe
Travel exposes you to new cultures, customs, and ways of life which broadens your perspective and helps you appreciate the diversity of human experiences.
Challenges
- Limited audience understanding hindered ad effectiveness.
- Intense competition in the travel industry posed a challenge.
- Optimizing lead forms for engagement was crucial.
Ideas
- Aim was to generate a higher volume of qualified leads interested in their domestic and international travel offerings.
- Leveraging Instagram’s messaging platform, the goal was to initiate meaningful conversations with potential travelers, ultimately leading to conversions.
- Alongside lead generation, the objective was to elevate the conversion rate, translating the influx of leads into actual bookings or inquiries.
How we did it
- We segmented Holiday Tribe’s target audience based on demographics, interests, and online behaviors and tailor the content.
- Crafting diverse ad formats, including carousel ads showcasing different travel destinations, captivating video ads, and immersive slideshow presentations.
- Implementing automated messaging sequences on Instagram, we personalized interactions with prospects, addressing their inquiries promptly.
Results
- 250% increase in qualified leads month on month.
- 87% growth in Instagram message engagement.
- Conversion rates surged by 150%.
- 4x ROAS in one month.
